Web analytics is a critical and often overlooked component of website design projects. Once a site is launched, a boss and/or customers will ask questions like:<br /><br />What design elements are turning people away?<br /> How are people finding the site? <br /> Is the site doing what we want it to do?<br /><br /> These (and other) questions can be answered with web analytics software. Using both Google Analytics and Urchin Software, well explore the concepts involved with tracking websites, analyze tracking code and tracking gifs, discuss testing options, look at the Web Analytics industry as a whole, and use real-life examples whenever possible.